Lead Form Ad Extension, a feature that was recently tested by google, is now ready to roll out, as Google has confirmed.
Google has been testing ad extensions around two weeks ago that have the ability to capture leads. With the help of this feature, users can quickly submit a form that is pre-populated with the contact information from their Google account just after clicking the call-to-action button.
Although, right now, only a limited number of advertisers have access to lead form extensions. In the coming weeks, the feature will be available in beta to all eligible Google Ads accounts.
Google has officially made it clear that a customer has got a 20% increase in the closing rate for the sales after he implemented the Lead Form Extension. As per google, “Lead form extensions capture interest when potential customers are searching for your company, products, or services on Google. A fast, mobile-optimized experience makes a form submission easy and eliminates the extra step of navigating to your mobile site lead form.”
Google has set a rule of instruction that will restrict some of the advertisers from using the lead form extension. As per the instructions provided by Google, the following type of advertisements are not eligible for lead form extensions:
Adult-oriented
Content alcohol-related
Content gambling-related
Content healthcare
Medicine and political content
All other ads will be eligible to use the lead form extension if they are following the rules set by the google, however, you can visit the official website of Google to know more about the requirement and eligibility to use the new feature provided by Google to its advertisers.