Digital Marketing has absolutely revolutionized the way in which marketers advertise. Gone are those days when newspaper, TV and radio ads used to attract customers. Marketers prefer to advertise digitally in today's time as it helps them in keeping a track of their efforts and whether they are fruitful or not. Latest advancements in this field have raised the game for marketers and help them in having a better understanding of consumer psychology. This article will list some of them.
1) Chatbots in trend
Chatbots are artificial intelligence systems that use the concept of machine learning to simulate a conversation with a human user. The more these robots chat with the human, the more they are able to understand human nature and talk like them. These chatbots can answer user queries or can give you information about the local store, weather report etc. Alexa, Siri, Cortana, Google Go are all examples of chatbots that you may have interacted with. These chatbots can simultaneously talk to a large number of customers and are not very expensive.
2) Using AR in advertising
Augmented Reality is a fresh trend and has great potential to change the way e-commerce websites advertise. This technology ingeniously layers computer-generated graphics onto the user’s real world. Pokémon Go and Snapchat are perfect examples of this technology. E-commerce sites can benefit from them as they can bring their products to life thus engaging customers. It can give the customer a feel of how a particular product actually looks. This technology can give marketers an edge over their competitor.
3) Video Marketing
Video as a marketing tool holds great power. Its easy on eyes, entertaining and engaging format makes it popular among marketers as well as customers. It holds the potential to increase the ROI of marketers as landing pages with a video leads to 800% more conversion. Also if you have a video on your site you are 53 times more likely to show up first on Google. This will help you in getting a higher rank in SERPs.
4) Using the concept of machine learning.
Machine possesses an amazing ability to learn from past experiences and examples. It is like a child in the process of learning, which learns something from every experience and tries to understand human behavior and psychology at a deep level. This ability of machines can help it in making strategic and best decisions for the business; can help in analyzing large volumes of data and now machines can talk to humans in form of chatbots too.
5) Shifting focus to mobiles.
Today’s customer is busy and always in a hurry. In their busy and hectic daily schedule, mobile has become their best friend. According to official Google statements, 50% of search queries come from mobile devices. Be it searching for local food joints or for shopping, mobile searches have increased tremendously. It is high time now that marketers start focusing on mobile advertising. It requires separate attention, as mobile-friendly sites and mobile apps have to be created. The search and navigation through these sites should be made as simple as possible. Including a call to action in your mobile ads can increase your conversion rate.
These latest trends show how the concept of digital marketing will soon take over the advertisement field. Try these amazing trends and see the results for yourself.