Google has recently expanded search ads to 50 more markets and has also rolled out several new features that will allow the advertisers to use these new markets to the fullest.
One of the features that Google has planned to roll out in the coming weeks is the automated feeds. Before we move ahead, let’s first understand the meaning of automated feeds.
What are automated feeds?
Automated feeds are one of the many newly rolled out features by Google which allows the advertisers to send the data of their product to the crawlers in an easier and faster way. This will help the advertisers to reach more customers and consequently, clicks and conversion will increase.
How it actually works?
A feature called Website crawl is used by the Automated feeds for Shopping ads that read structured data and sitemap information of the website through crawls. After that, the most up-to-date information about relevant products from your Websites are extracted by the crawlers.
A schema.org structured data markup has to be added to the website and only after that the website crawl can work for Automated feeds for Shopping ads. In addition to it, Google also read the sitemap of your website to crawl the site in a better and careful way.
So, after adding the structured data markup to the site, your merchant center account will have ‘website crawl’ available and you will be able to create product data in the Feeds section in your Merchant Center account.
Things to know before going for it.
It is important to add structured data markup to the website, so if it is not added yet on your website, add one to all the landing pages of your product.
Automated feeds for Shopping ads are available globally with the exception of Austria, Belgium, Canada, Czechia, Denmark, France, Germany, Ireland, Italy, Japan, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, the United Kingdom, and The United States. So make sure it is available in the country where you are planning to sell.
How to set up Automated feeds for Shopping ads
Create a Merchant Center account and verify and claim your website URL.
Make sure that your website has structured data markup correctly implemented, especially the landing pages of the product.
Title, id, price, availability, and image link are some of the attributes that are required to use Automated feeds for Shopping ads. Sometimes, GTIN, brand, MPN, size, color, description, or condition are also required as it depends on the kind of product you are selling.
In your Merchant Center account, select Products, then select Feeds. To create a new primary feed, click the plus button. When selecting your input method, select Website crawl and link your Merchant Center and Google Ads accounts.
Ways to get the most out of it
The product of your website can be monitored using the three tabs that are available in the Merchant center account i.e. product list tab, diagnostics tab, and opportunities tab.
The product list tab can be used to monitor the data of your product.
The diagnostics tab will help you resolve the issues related to data quality.
And the opportunities tablet you review the recommendation for improvement.
In addition to the primary feed, you will also have the supplemental feed add or update your product’s information in the Merchant center account.