SEO plays a considerable role in having a higher rank in SERP. But this requires a great deal of effort to be put in. If SEO is done properly then it can help you in being visible to your potential competitors, but if done in an unplanned manner, then it can prove to be disastrous. In this article, we will list some of the important SEO practices that you should definitely keep in mind while creating your website.
1) Creating high-quality content.
Content is truly the king of SEO. This fact can’t be denied. There are millions of websites out there which are your competitors. So what makes you stand apart from them? The answer is simple-CONTENT. To create high-quality content it is necessary that you do an intensive research on the topic that you are writing on. Keep in mind that the content created should be genuine, authentic and shouldn’t be offensive to any group of community in any manner. Also, upload the content frequently in order to engage your audience so that they keep on visiting your site. Make sure that your data is fresh because no one wants content that is provided on other websites too. When your customers read your content they should feel that they learned something new from your website.
2) Speed up your website.
According to the latest research by Google, 50% of customers leave the site if it takes more than 3 seconds to load. That is justified too, as sites that take time to load are no less than a nuisance. To speed up the loading time of your website you can include multiple factors like optimizing images, loading the image via external CSS, removing unnecessary META tags and META content while creating your website. These steps can significantly increase your website’s loading time.
3) Use tags.
The inclusion of tags can up your game in SEO. Tags are the superheroes that your site needs. There are multiple tags and each one of them has their own significance. Title tags are displayed above description and they give an idea of what the customers can expect on their page. They should be short and as descriptive as possible. Header tags are used to separate content on sites and establish hierarchies. They structure the content for easy usability by the customer. Keyword tags are the words that are used in your site’s content that describe what the content is all about.
4) Use SEO friendly URL.
Apart from showing the address of the site, URLs should be a bit descriptive and user-friendly too. They should have a category hierarchy which should tell the user which page they are exactly on. The path showing URLs are user-friendly and can help with easy navigation. The inclusion of keywords in URLs can also affect the ranking factor by increasing your rank in SERP.
5) Pages should be linkable
Search Engines work on the basis of linking. If your web page is not linkable to your website then Search Engine is very unlikely to rank it, which won’t drive any traffic to your website. By creating a high-quality link, you can be a step ahead of your competitors.
These are some of the general SEO practices that create an optimized web page, which is not only user-friendly but also helps in acquiring a higher position in Google’s ranking of web pages. Practice these and see a substantial increase in traffic on your site.