Facebook is a brand new world where your customers are living. They spend most of their time there, so what place can be better than this platform to advertise your brand. It is definitely a good deal. With Facebook marketing, you can attract as many customers as you want, or specifically target your audiences. With a wide range of ad formats available, Facebook Marketing is emerging in the field of Digital Marketing.
Let’s take a look at some of the ways you can advertise on Facebook.
Understand your Audience
Understanding your audience is the very first and most important step in Facebook Marketing. Know who your target audience is, get knowledge about their demographics, their interests and post videos, links, photos according to what they might like. A good and interesting post attracts all, so post carefully.
Know when to post
Posting things, when your audience is asleep or working might give you poor results. You need to be careful about when you post the stuff. Know when your audiences are free and have leisure time. This will give your post a chance to attract the attention of the audience.
Host Contests
People love showing off their talent. And you should make the use of it to promote your brand. You can host Facebook contests to increase your brand awareness or engage audiences with your brand. Though this is an off-beat path, but worth giving a try in Facebook Marketing. Consider hosting a makeup contest in which contestants have to use your brand’s makeup only.
Work with influencers
Facebook influencers are no less than a celebrity. People follow them and preach them. These influencers can be a big asset to your brand. You just need to find the right one. They should fit your product market. You can’t expect Mark Zuckerberg to promote your makeup brand.
Use Marketplace Ads
These ads are Facebook’s way of advertising. They appear in the side columns of the Facebook site. They include a headline with a copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website. This is very similar to Google advertising, just the platform here is Facebook.
Let Facebook promote your ads
Well, the chances that your users see your ad becomes very low when their feed is already swamped with ads from other brands. Well, Facebook Marketing provides a solution. You just have to pay some amount in order to allow Facebook to place your ad on the top. It allows breaking the clutter and reaching the top with simple steps and just a little money.
Use videos in Facebook Marketing
Videos take up more space than pictures or links and thus are hard to ignore. Also, people love watching videos. Amongst all rich media formats, Facebook videos are shared the most. Sharing allows your brand to be put in front of a whole new audience. So get your creative team ready to create some mind-blowing videos.
Use Facebook open graph
You definitely must have seen “shared via iPhone” when someone shares something from iPhone. Facebook Open Graph lets businesses label a user’s action with their app. Businesses can create third-party apps that connect to a user and post a notice on Facebook when a user performs a specific action with the app.
These were some of the ways you can use in your Facebook Marketing campaigns. But remember, understand your audiences first, and then act accordingly to reap the best results.